When Ash left the UK, most users turned to general-purpose AI — or to no support at all
After Ash's 2026 UK withdrawal, a survey of 393 former users found 53% turned to general-purpose AI or no support — and fewer than 1 in 8 to professional care.
PsyArXiv (OSF)
Real-world survey
Northwestern University
Where UK users turned after losing access to Ash
Key Finding
Asked what they relied on most after losing Ash, 53% named either a general-purpose AI tool (27%) or no support at all (26%). Fewer than one in eight (13%) turned to professional care.
Summary
In a 2026 PsyArXiv preprint, Slingshot AI's research team surveyed 393 former UK users of Ash after the app was withdrawn from the UK market for regulatory reasons. The study set out to document where people turn when a purpose-built mental health tool becomes unavailable — to the authors' knowledge, the first empirical evidence on this question.
The Full Picture
General-purpose AI was the most common substitute — named by 40% of respondents and relied on most by 27% — but the authors frame this as an access gap, not a preference: the leading reasons for choosing it were instant availability (78%) and cost (74%), and many described these tools as lacking the memory, continuity, and structured reflection they valued in Ash.
The 26% who sought no support at all reported the worst outcomes, with 81% saying their access to support had worsened. Across the full sample, 60% reported worse access since losing Ash, and roughly nine in ten said they would use Ash again if it returned under a clear wellbeing framework.
The authors note important limitations: respondents were engaged former users, so selection bias likely inflates positive sentiment; all measures are self-reported and cross-sectional; and Slingshot AI is the product's developer — a conflict they disclose and address through transparent reporting, including users who found general-purpose AI adequate.
Related Research
Shame and stigma as reasons people turn to Ash for emotional support
What 20,000 real Ash conversations reveal about AI mental health safety
More engagement, more improvement: a dose-response study of 100,000 Ash users
Stamatis, C. A., Kruzan, K. P., Hsu, J., Ungless, M. A., & Hull, T. D. (2026). Generic AI or Nothing: Support-Seeking Patterns After Market Withdrawal of a Purpose-Built AI Wellbeing Tool [Preprint]. PsyArXiv. https://osf.io/preprints/psyarxiv/et8ma_v1

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ACKNOWLEDGMENT
Ash is not designed to be used in crisis. If you are in crisis, please seek out professional help, or a crisis line. You can find resources at www.findahelpline.com.
© Slingshot AI 2026